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New Advertising Toolkit 

The GCC has published its new registrant advertising toolkit and checklist, the first in a new series of communication resources by the GCC. The toolkit provides useful information and guidance for chiropractors when producing paid-for advertising for their business or service.

As chiropractic is a regulated healthcare profession, there are several requirements that chiropractors must consider when advertising. Part B3 of the GCC’s Standards of Conduct, Performance and Ethics for Chiropractors (the GCC Code) states that registrants must “ensure your advertising is legal, decent, honest and truthful as defined by the Advertising Standards Authority and conforms to all its current guidance, such as the CAP Code”.

The purpose of the toolkit is to help chiropractors avoid some of the more common advertising issues that have arisen, some of which have led to a high volume of complaints resulting in fitness to practise action.

The toolkit is the first in a new communication resource series by the GCC, with social media (and messaging) and website toolkits due by the end of 2021.

The advertising toolkit, alongside its revised and updated guidance, can be found on the GCC Registrant Resource Centre.