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Recently, the Professional Conduct Committee determined unprofessional conduct in a registrant who had made several inappropriate comments on social media. These related to the COVID-19 pandemic, the government's response and public health measures to prevent the spread of the virus.

The PCC was satisfied that the comments were inappropriate and contrary to official public health advice and/or information concerning the wearing of masks, the encouragement of the public to receive vaccinations, isolating when required and PCR testing. 

The GCC acknowledges that the use of social media has undoubtedly enabled rapid and direct interaction with existing and potential patients. However, for all the advantages and benefits that social media offers, there are several common pitfalls that, if not avoided, can create reputational, legal and regulatory issues. There are several requirements that you, as a registrant, must consider when marketing or communicating your service or business via social media. 

Registrants are reminded that Standards B3, B4 and B5 of the GCC Code contain provisions relating to marketing and communicating chiropractic services and businesses. Furthermore, since 2011 the Advertising Standards Authority (ASA) CAP Code has extended its remit to cover advertising content on company websites and social media accounts.

To help registrants remain GCC and ASA compliant, we have published guidance and toolkits on several communication topics, including social media, website content, and advertising, which can be found at the Registrant Resource Centre.