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Putting patients’ health interests first is an important principle for chiropractic professionals. It is through the consistent delivery of the highest standards of patient care and conduct that public trust is achieved and the good reputation of the profession is upheld.

To ensure we are effectively meeting the needs of patients and providing the quality and care that patients expect from registered chiropractors, it is important that we listen to people’s views around chiropractic services. 

Our ability to continually enhance patient care and meet the evolving needs of patients is significantly strengthened if we understand what people value when they look for and visit a chiropractor for treatment. 

Valuable learnings 

Public perceptions research, recently commissioned by the GCC, is part of our commitment to taking an evidence-led approach to our work. The insights gathered from the research will not only help to guide our work as a regulator but provide valuable learnings to support the day-to-day work of registrants in the delivery of high-quality patient care. 

A clear message from the research is that patients want to have an active role in their treatment. They want to be fully informed about their treatment, including the risks and benefits, and to be part of the decision-making process. Other factors are also important; as chiropractors know, people using a chiropractor need clear information to help them decide to have treatment in the first place and there’s a need for transparency, for instance about the cost of care and the chiropractor’s qualifications. 

Understanding patient experience 

In addition, by using the research to look at various aspects of patient experience, we are able to assess the extent to which patients are receiving care that is responsive to their preferences, needs and values. 

To understand patient experience, we need to listen to patients in order to find out whether something that should happen in a health care setting (such as clear communication) actually happens and how often it happens.

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