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The GCC has published the third of its communication toolkits to advise and assist registrants on how to remain GCC- and Advertising Standards Authority (ASA)-compliant when promoting their services online.

As many registrants will recall, several years ago the GCC and ASA received a large volume of complaints regarding chiropractic websites , leading to changes being required. The GCC continues to receive referrals on concerns about misleading or incorrect content.

On developing this toolkit, Penny Bance, GCC Director of Development, said, “As registered healthcare professionals, there are several requirements that registrants must consider when marketing or communicating their service or business online.  

“The purpose of the GCC website toolkit, is to help chiropractors avoid some of the more common issues that have arisen when promoting their chiropractic practices or services, some of which have led to Fitness to Practise complaints.

“I would ask all registrants to take the time to download and read the toolkit and ensure that they fully understand and comply with all GCC and ASA requirements, saving them the time, effort and expense of a Fitness to Practise investigation.”

The GCC website toolkit is not exhaustive but provides top-line definitions of what is likely to be acceptable or unacceptable in respect of website content. We also recommend reading the partner toolkits on advertising and social media best practice.

For more registrant guidance and resources, visit our Registrant Resource Centre, here.