Publication of new public perceptions research
The findings from the public perceptions research are out - exploring the perceptions and awareness of chiropractic services.
We have published the findings from the public perceptions research we commissioned last year to explore the perceptions and awareness of chiropractic services across the British public.
It is important for the public to receive high quality and safe chiropractic care. We wanted to ensure we understand patient and public expectations, views and concerns so that we can improve information to patients about what they should expect and in turn the guidance we provide to chiropractors. The provision of information is central to our role as a regulator.
We plan to use the findings to create a new section on our website dedicated to the public and use content to shape guides and other useful information resources for members of the public.
The findings are positive with most patients confirming their needs and interests met, indicating the professionalism and care provided by chiropractors across the country.
It is also positive to see that awareness of chiropractic is increasing, along with public confidence in chiropractic practice, and many people recognise the benefits of visiting a chiropractor not only for their physical health but general wellbeing.
The research also explores the experiences when visiting a chiropractor for treatment, the importance of effective communication, transparency and clear information being provided to patients about the risks and benefits of their treatment.
Nick Jones, Chief Executive and Registrar, commented on the publication of the research:
‘I am delighted to see the findings published and as a regulator it is important to capture patients views and experiences to enable us to fulfil our fundamental duty to protect the public and meet their needs.
As ever, we look forward to receiving your feedback.’
View the full report: Public Perceptions Research report (February 2021)